Online code of practice launched

11 Dec 2009

A code of practice advising companies how best to protect the privacy of online customers has been launched by the data-protection watchdog, the Information Commissioner's Office (ICO).

The new Personal Information Online Code of Practice "sets out clear, comprehensive recommendations for handling personal data properly and for giving individuals the right degree of choice and control over it".

It says: "The internet offers great possibilities for convenience and for new experiences, but it can also present risks. This code explains the privacy risks that can arise and suggests ways of dealing with them by adopting good practice.

"It should also help all organisations with an online presence to negotiate areas of legal uncertainty by adopting good practice." Topics include how to market goods and services online.

The code is at present in draft form, and the ICO has invited those who will be affected by it to offer suggestions for improvements.